Campaign Collateral
Introducing Inventery Products
My goal was to create campaign ads as part of an internship for Inventery. Programs used included Photoshop + Lightroom for product shots, touch ups, color correction, and masking.
Campaign Ads
The ads serve the purpose of introducing the general public to the Inventery pen line up by show casing the different colors and features of each.
Bolt Action Pen/ Clip-On Glasses
The series shows potential for growth. It transitions easily into the marketing of other Inventery products and concepts.
Social Media Content Production
Social Media and Photography Composition
The company Instagram can be viewed here. Engaging with commenters etc. was also used to drive traffic and expose more people to the brand. Product photography was a mixture of both more complex dynamic compositions as well as much simpler smaller layouts. Grid systems were taken into consideration when producing such photography.
User Manual
Brochure Design
The User Manual utilizes columns and rows to properly set typography aswell as illustrations in such a small design space. It keeps the viewer interested and engaged by making use of different layouts throughout the pocket brochure.
Full Brochure PDF
View HereProduct Photography
Purpose
The purpose of this photography was to help market Inventerys sister company New Mermaids merchandise. This includes taking product photography, proper cropping, minor touch-ups, color correction, etc. through Photoshop and Lightroom.
Products
A variety of merchandise including necklaces, and earings. These required simple yet natural looking compositions from various angles to help market the product. Color was added to the background through the use of pastel colored art paper.
